The Fresh Produce Retailer's Lot

Retailers do have a function in life - believe it or not. Their function is to have all the food the consumer wants to buy when she visits the shop on display - including the fresh produce. In the right condition, in the right quantities and at the right price. What's 'right' then?
Well, that is where the problem starts. Retailers believe that it is their role to determine what is 'right' and that does not necessarily meet with universal approval.
Should a retailer, for example, be able to decide whose apples, bananas or potatoes he should stock? Of course he should - after all he pays for the produce. But how far should that go? Where is the boundary line between the unique requirements of a retailer and the systemic needs of the fresh produce industry? And whose job is it to look after 'industry good'?